Follow Hope on Facebook and Instagram to see upcoming events and bootcamp schedules.

The Client

Hope Regalbuto is an ACE Certified personal trainer based in the Ocean City, MD area. She offers personal and small group training; bootcamps; and athletic training services.

The Objective

At the inception of her business, Hope had the clear goal of wanting to inspire, motivate, encourage community, and educate her clients through fitness. For her venture, she needed a logo, branding, and social media content to boost her online presence, shape her image as a professional trainer, and reach a wider audience.

The Solution

CRD Creative created a logo using Hope’s initials, HR, with her request of having the “R” morph into a flexed arm muscle to communicate strength and fitness, the core of her brand. To promote a consistent, professional look across platforms we also completed a logo animation for videos and a brand guide. CRD Creative also attended group and personal training sessions to capture footage and photography that were edited into montage style videos with upbeat music and educational videos to motivate, inspire, and teach new skills. As a result, Hope’s social media engagement increased and she was able to retain new clients.