The Client
Founded in 1977, Lorien Health Services provides senior citizens in Maryland with the health care they need through rehabilitation services, assisted living facilities, and in home care. “Our goal is to exceed the expectations of the people we touch by providing, patient-centered care utilizing the latest in healthcare technology that results in the finest outcomes for our residents.”
The Objective
With locations all over the state of Maryland, having consistent branding is essential to ensure clarity and cohesion for residents and decision-makers. Thus, the Encore at Turf Valley facility in Ellicott City, MD needed updated media on their website to best showcase all this location has to offer its residents. CRD Creative was tasked with the creation of a short virtual tour video; photographs of the building; and testimonials to enhance their marketing strategy and provide clear communication about what future residents and decision makers can expect from Encore.
The Solution
Following their branding guidelines that extend across their range of facilities and services, CRD Creative executed photography and a short virtual tour video that fits the brand, but also showcases the unique aspects of Encore including their gorgeous dining room, courtyard, and rehabilitation wing. Testimonials shot on-site include the stories from decision-maker and resident perspectives to convey the positive atmosphere, caring staff, and fun activities at Encore.
Meet Roseanne who shares her experience of having her Mother stay with us at Encore at Turf Valley.
George shares not only his experience of being in Encore at Turf Valley but also that of his family!