The Client
"VertiMax designs, manufactures and sells innovative athletic training systems to markets worldwide."
The Objective
VertiMax and their marketing team needed to re-purpose an existing video into 30, 15, and 6 second advertising spots tailored for social media and targeting, specifically, the parents of student athletes - one of their largest demographics. Additionally, VertiMax required an animated intro for their new product system RaptorFit, prior to its launch in October 2018.
The Solution
Pulling key words, phrases and ideas from the creative brief and through brainstorming, CRD Creative created animated text that reflected the values most important to the brand - determination, courage, perseverance, dedication, dreams – that would resonate most with their audience through six unique videos that drove higher engagement on posts and directed traffic to purchase channels. CRD Creative also animated a raptor eye opening based on the raptor logo graphic provided to spark interest leading up to the launch their new RaptorFit equipment.