Learn about Sweat and their programs

The Client

Since 2009, Sweat Performance is Greater Baltimore’s #1 sports performance facility with programs for adults, student athletes, and professional athletes. “After training hundreds of professional NFL/NBA/FIBA athletes, 700+ collegiate athletes and over 4,800+ members of the Baltimore community, Sweat Performance has built a reputation for helping people reach their fullest potential and not just have a dream, but BEAT THE DREAM.”

The Objective

To reach a wider audience and differentiate themselves from other gyms in the area, Sweat needed to publish high quality creative content on their website and social media that conveys the high-energy, driven, passionate, and close-knit community of athletes and trainers. In addition, Sweat launched Sweat Academy on their website as a free workout, skills, and nutrition resource through articles and instructional videos.

The Solution

CRD Creative worked closely with the marketing team to document daily classes and special events at Sweat, focusing in on not just the skills of the athletes and adults, but the personality of the members and trainers to produce a hard-core but approachable energy through photography and upbeat social media montages with a fast-paced glitch effects, music, and motivational language. CRD Creative also animated the Sweat Performance logo to reinforce their branding across platforms. On their website, CRD Creative executed headshot photography of the staff and trainers; produced and edited video banners; and created exercise tutorial videos for the Sweat Academy to provide consistent learning opportunities outside of the gym.