The Client
PeacePlayers Baltimore bridges the divide between different areas of Baltimore city through sports-based after-school programs. Through basketball, leadership development, and peace education PeacePlayers empowers youth across the world to become leaders in their communities.
The Objective
With the goal of fostering new friendships and providing opportunities for leadership education, PeacePlayers Baltimore invited youths from both the East and West sides of the city to partipate their Martin Luther King Jr. Day event themed “Planting Seeds for Everyday Heroes”. The event took place at the Oliver Community center in East Baltimore and included giveaways, trivia, games, and basketball skills stations.
The Solution
CRD Creative’s mission was to capture the variety of activities, giveaway winners, and joyous atmosphere of the day to create a highlights video as well as vertical montage style videos tailored for social media to help increase their online presence.