The Client
The Piano Man Superstore, located in College Park, Maryland, hosts a wide variety of upright, player, grand, and baby grand pianos for sale. They also offer additional professional moving and tuning services.
The Objective
With such a wide stock of pianos, it’s essential to be able to expand their reach through their website to attract clients across the region. CRD Creative was retained to create a product video that showcases and demonstrates the beauty of the player piano and the quality of sound it produces. These pianos feature a distinctive ability to play music from a CD, as if a professional pianist was playing live.
The Solution
The product video deliverable showcases the high quality sound and provides a visual demonstration of the brilliant features of multiple player piano models currently for sale. In addition to shots of the piano as a whole, close-ups and slow pans are included to show the details in the craftsmanship of the wood grain, keys, and inner workings of the pianos that make each unique. The video is book-ended with an elegant logo animation of the Piano Man’s logo.